The Power of Advertising Photography Vancouver: How It Can Attract More Customers

by | Jun 17, 2020

On average, consumers are exposed to about 10,000 advertising images a day, making it vital that your service or product shots stand out.

Advertising photography is an art form. The images should be striking and interesting enough to entice the audience to purchase a product. They need to have a level of quality and visual impact that communicates to the viewer that this product is worth buying, without coming across as pushy. Multiple factors play into advertising photography that works in the real world and help businesses grow within their industry.

First, We Meet With You

Before we begin the photo shoot, we meet with you to get to know a little more about your business and goals. It’s important for you to tell us the style you prefer as well as the message you want to convey to your target audience. This will ensure we stylize the shoot in a way that is custom-tailored to your unique needs and preferences.

Quality Photos for Quality Results

Advertising photographers will use their in-depth expertise to direct the photo shoot. This will include optimal lighting, angles, image construction, and advertising techniques to make sure an image fits its intended purpose. At ShotSpot, our advertising photography Vancouver service can help you achieve your marketing campaign goals by fine-tuning every aspect of the photoshoot to achieve the results you’re after.

Where Can Images Help Your Business?

  • Articles & Blogs
  • Press Releases
  • Job Listings
  • E-Commerce
  • Email Campaigns
  • Promotions

The Sectors of Advertising Photography 

Advertising photography is not just limited to new-release products. It can also include older products as well as services.

  1. New-Release Products: Brand new products that are just entering the market should entice the audience to make a purchase, but how? These images must be able to communicate how life can improve with this product simply through the style of the image. Products and services are designed to solve problems, and the imagery should communicate this.
  2. Old Products: Advertising for old products that have been rebranded and perhaps did not sell very well in the past is tricky. As advertising photographers, we have to show the audience through these images how their life will improve after purchasing. The images should communicate what the audience has been missing out on, to further increase sales.
  3. Services: Services, just like products, are meant to solve a problem. In service advertising photography, we are showing the audience how much better their life will be after having this service done, and just how special and important they will feel.

Advertising Photography Vancouver 

If you’re on the market for advertising photography Vancouver, regardless of your industry, we would love to work with you. Get in touch with us to learn more about how we work and how we can help boost your business’ success with imagery.